Elevating Pure's Partner Identity
A fresh take on telling the story of how Pure isn’t complete without its partners, remaining fresh and modern – all while complementing the existing brand – was exactly what was needed to get partners excited about working with Pure.
I developed a scalable identity and brand system, one which required sitting in equal footing to the Pure Storage master brand. My process walked through several ways of honoring the old system while bringing it into the new, and also considering a possible full-company rebrand on the horizon.
The new brand was launched to an extremely excited audience at the Pure Storage annual Global Partner Forum at Pure//Accelerate 2018, in San Francisco.