![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0e369071-f13a-4c80-a8a4-cecdc1fca51f/02bb9e2b-2421-45c9-b61f-110328ffeffe_rw_3840.png?h=d3ef82efea45a214ab5e8ee7af854984)
Building Connections
When I joined ICU Medical in 2011, they were beginning the rollout of a major identity update. Over the next twelve months we refreshed design in all areas of the company. I used the findings from updating the website, collateral, and event presence to build a brand guide.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0e369071-f13a-4c80-a8a4-cecdc1fca51f/d3c7d03a-7c19-4f14-851d-7f9be6424c0a_rw_1920.png?h=7c7bc0f48ec5088297ac53d28b816f71)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0e369071-f13a-4c80-a8a4-cecdc1fca51f/3afdc93d-682b-453c-b51a-a9dc5c20dc0c_rw_1920.png?h=3c71388f9f96e17412698cc79f613596)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/0e369071-f13a-4c80-a8a4-cecdc1fca51f/65c00b94-a4b6-4054-b26f-a075a2c25725_rw_1920.png?h=e51f8dd009e00474bfe4de77d824c112)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/0e369071-f13a-4c80-a8a4-cecdc1fca51f/f15388f0-00c9-45e1-9783-fab5a547de47_rw_1920.png?h=53d30abf05a5c5a9c073f120abdc8cc0)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/0e369071-f13a-4c80-a8a4-cecdc1fca51f/50eebe1f-47a2-4831-9151-a75599518642_rw_1920.png?h=e01bee877d992c5f6119ef779e12af06)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0e369071-f13a-4c80-a8a4-cecdc1fca51f/aa073ce1-1c74-40d7-a237-99b408e88c91_rw_1920.png?h=7a21681b2d274d8c8c5afbed0188fb22)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/0e369071-f13a-4c80-a8a4-cecdc1fca51f/59ea48d0-64b7-48ad-8132-7d7fe2133016_rw_1920.png?h=0025f13b4a97d7fa60917e9daa66b2c5)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0e369071-f13a-4c80-a8a4-cecdc1fca51f/d9c2f831-2225-452e-840c-9ce1bebc4b85_rw_1920.png?h=ce33156c75b5c857bde7d39b8d67f74a)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/0e369071-f13a-4c80-a8a4-cecdc1fca51f/eb4511ee-e412-4e4c-81a7-338b0deb42c8_rw_1920.png?h=7b9db5a129b3d6341c2ebd05b4189e1b)